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HUMAN-CENTERED DESIGN THINKING

Updated: Apr 3, 2023



It's no secret that I am still looking for my dream job in People and Culture, but for some reason, I just can't seem to land that job that will allow me to be fully engaged. The jobs are out there; I have applied to them. I have even had interviews, but it always comes down to the fact that they think I have no experience, but that's not true.


This is where my blog and posts on LinkedIn come in. I am on a mission to show the business world that I have what it takes to be a valuable asset in solving the problems around employee retention, loyalty and engagement. I will also talk about how we can solve the skills gap and support Inclusion, diversity, equity and accommodation (IDEA), among other things, as I explore what I have learned over the last year about using human-centred design thinking and why organizations need to invest in the employee experience.


A business's human capital is its most significant asset, and the best way to get a competitive edge is to provide your employees with the best experience you can give. A happy employee is loyal, more engaged and provides better customer support. Unfortunately, business leaders often push back when it comes to investing resources into creating positive impressions throughout the employee journey. They often think that it does not make business sense and that it is just a "nice to have" that HR is driving, but nothing could be further from the truth.


There is a ton of data gathered from top research companies that supports the employee experience as a business initiative worth investing in. Some of the studies I have looked at are from MIT, Gallop and McLean & Company. Some of the statistics from the studies have shocking results from investing in the employee experience, like a reduction in absenteeism of 41% and in employee turnover of 43%. There is also an increase in productivity between 14-18% and customer loyalty of 10%. It is also reported that companies can experience two times more innovation, customer satisfaction can double, and the organization can achieve 25% greater profitability.


The key is to find the "Moments that Matter" for the employee that also positively impact the business. Creating a positive employee experience results in higher Job satisfaction, engagement, and positive behaviour, resulting in higher productivity, better client satisfaction and better financial outcomes.




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