Welcome to
SBL People Solutions
As a strategic business partner, SBL People Solutions understands the importance of creating a business culture that not only encourages employee engagement and growth but also contributes to the overall success of a business.
We specialize in developing an exceptional employee experience and a healthy culture for the future of work.
​
We are passionate about helping our clients create an environment where employees can thrive and where the people drive the company’s success at the heart of it.
Our History
"If an organization takes care of its people, the people will take care of the business."
​
Founded on November 17, 2021, by Samena Brinkman, SBL People Solutions embodies a mission close to Samena’s heart. The name SBL not only represents her initials, Samena Brinkman-Lyon, but also stands for Sustainable Business Leadership—a reflection of her commitment to creating workplaces where people and businesses can thrive sustainably.​
With a foundation rooted in People First cultures, employee engagement, and meaningful employee experiences, SBL People Solutions was inspired by Samena’s extensive background in HR, telecom, and union environments. Since its inception, the consultancy has embraced Samena’s Culture Hero and Dragon Slayer approach, focusing on identifying and eliminating disengagement dragons—the hidden cultural barriers that quietly hinder employee satisfaction and growth.
What began as a passion project has become a purposeful quest, empowering organizations to redefine their cultures, embrace inclusive practices, and prepare for the future of work.
Finding Inspiration at Every Turn
Culture matters because it shapes the very foundation of an organization, defining its values, beliefs, and behaviours. It influences how employees interact with each other, how they approach their work, and ultimately, the success of the company. At our organization, we recognize the significance of culture and take a holistic approach to the Employee Experience. We view employees as consumers of HR processes and programs, ensuring that their needs and expectations are met. By co-creating and tailoring our approach, we aim to cultivate a culture that aligns with your core values and resonates with your employees. We understand that building a strong culture is a journey that requires time, typically spanning 12-18 months.
