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Case Study:
Aligning Teams Around a Story-Based Culture

A data center company achieved cultural alignment across nine locations after multiple acquisitions, resolving conflicts, enhancing collaboration, and redefining its talent strategy for sustainable growth.

Client Background:

Managing Growth Through Cultural Integration

A leading data center and managed services provider expanded from two to nine metros through five acquisitions in three years. While operations were successfully integrated, cultural challenges created barriers to scaling revenue and achieving team cohesion.

Project Scope:

Defining and Evolving a Shared Culture

The project aimed to unify the company’s culture across locations by identifying underlying challenges, mapping solutions, and building a framework to define purpose, enhance collaboration, and align brand and talent strategies.

Key Initiatives:

Creating a Unified Culture Framework

Purpose, Way, Impact Workshop: Defined the organization’s higher purpose to align teams and operations.

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CultureTalk Surveys: Organizational and individual surveys were used to identify cultural archetypes at the origin of the company and acquired businesses.

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Culture Awareness Programs: Developed materials to foster understanding and evolution of cultural expectations.

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Accountability Plan: Executive leaders modelled four key behaviours through a structured accountability program.

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Quarterly Culture Health Checks: Implemented ongoing surveys to measure progress and ensure alignment.

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Reward Gateway Platform: Integrated tools to track and reward culture alignment among teams.

Results & Impact:

Cultural Integration Drives Collaboration and Growth

Enhanced Communication: Facilitated stronger collaboration between merged entities.

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Executive Ownership: Leaders took accountability for promoting key cultural behaviours.

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Conflict Resolution: Addressed and resolved conflicts between two major locations.

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Employee Engagement: Unified teams around their impact on colleagues and customers.

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Aligned Brand Messaging: Developed consistent stories to position the company’s culture and external brand.

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Refined Talent Strategy: Aligned talent acquisition and retention practices with the unified cultural profile.

Conclusion:

A Framework for Sustainable Cultural Growth

This case highlights how a structured cultural framework and accountability can resolve conflicts and unify teams. By aligning leadership and fostering a shared understanding of purpose, the company positioned itself for sustained collaboration and growth.

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